Owner/Head Trainer/Prep Coach/Co-owner of Muscle Swagg

JJ began competing in powerlifting and bodybuilding competitions at the age of 16, so you can say that the fitness world has been a part of his life for many years. He then joined the US Army  and received his master fitness certification which led him to his career with AC Fitness/Gold's Gym for over 10 years. He wants to be the leader in health and fitness for the Fayetteville and surrounding communities, not only with his training at the Fit Factory, but by starting childhood obesity awareness programs as well. JJ is a hands on trainer and takes pride in motivating others to achieve their goals. His programs are based on functional strength, core stability, proper nutrition and cardiovascular exercise. 

"The Most Important Thing Is To Plan Your Work And Work Your Plan"


Group Fitness Manager

Brandi is a mother of 2, the Clinical Director of an Outpatient Imaging Center, and has been a fitness instructor for over 13 years. She is AFAA certified in Group Fitness, Yogafit certified, Fitour certified in both Group Fitness and Bootcamp training, and Les Mills International certified in Body Pump, Body Combat, Body Attack and CXWORX.  Brandi started her fitness career at Gold’s Gym and is currently the Group Fitness Manager at J’s Fit Factory.  She has led several ladies' boot camps and continues to have a passion for all types of group training.  Brandi’s fun and entertaining approach to working out invites people of all fitness levels to achieve their personal best. 




Trainer/Prep Coach

Rickie grew up a fat kid in North Carolina.  A cool kid though, but nevertheless pretty chunky. He stayed chunky until he was 22 and decided to make himself a little more presentable to the female population. Hey, everyone has their reasons, right? At the end of the day it doesn't matter what kick starts your efforts, as long as it happens. This was when Rickie topped the scale at a tad over 300. Rickie lost a lot of weight (115 pounds at my lightest), and ultimately it was the change in his life that led to him becoming what he is today.

Today, Rickie is an a NPC Heavyweight Bodybuilder (Nationally Qualified with pro card aspirations), an accomplished personal trainer and nutritional consultant. Outside of the fitness industry, Rickie works in the modeling and entertainment industry. No matter what endeavors Rickie has, his passion is still fitness and more specifically physique competing.

Rickie's two favorite mottos:

  • "Never ,ever , EVER give up"
  • "If you want a difference, be the difference"





Competition Coordinator and Co-owner of Muscle Swagg

Janet is the Business Administrator at Cape Fear Aesthetics and Fayetteville Plastic Surgery and co-owner of Muscle Swagg fitness apparel with JJ.  She is a dedicated Army spouse and mom of 3. She is a National level NPC figure competitor and believes that health and fitness can begin at any age and is always encouraging people to give it a try. Janet is the competition coordinator for the fit factory team or "Team Mom" as they call her. She makes 'swagg bags' full of yummy goodies for each show, helps out backstage, plans and coordinates hair, makeup and tanning appts, helps pick out suits and alter them if needed, etc. 

"We're not just a team, we're a family"




Allison was born in Melbourne Florida and raised in Allen, Texas where she started gymnastics at the age of 5.  She was the captain of her high school gymnastics team and was the Junior Olympic Level 9 Texas State Champion in 2002 and 2003.  Allison soon became a Junior Olympic Level 10 and earned a full scholarship to the University of Arkansas where she majored in nutrition and exercise science.  After a career ending injury in 2007, she became interested in competitive bodybuilding.  She started competing in 2012 and since then have competed in 12 bodybuilding shows, in Women’s Bodybuilding, Figure, and Physique.  Allison aspires to win her IFBB Pro Card in Women’s Physique.  She enjoys spreading her knowledge of personal training and competition preparation to her clients.  Bodybuilding and nutrition is and always will be a part of Allison's life.


Fitness Consultant

Shayna grew up in Pittsburgh, Pennsylvania. She moved south as a young adult and now resides near Fort Bragg, North Carolina. Shayna is a happy wife to a great guy who works extremely hard for his family. She is also a proud mom to a beautiful twelve-year-old girl who just happens to be a national champ at Olympic weightlifting. Shayna tries her best to take care of her active family paleo style. She has been a CrossFit coach and competitor. Her passion is Bodybuilding and she loves to compete in physique shows. Last but certainly not least, she is an extremely grateful recovering alcoholic who just happens to take solace and sanity in her fitness and helping others get fit..